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A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed, or electronic media, such as brochures and advertising. |
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Designers should be able to solve visual
communication problems or challenges. In doing so, the designer must
identify the communications issue, gather and analyze information
related to the issue, and generate potential approaches aimed at
solving the problem. Iterative prototyping and user
testing can
be used to determine the success or failure of a visual solution.[buzzword] Approaches
to a communications problem are developed in the context of an
audience and a media channel. Graphic designers must understand the
social and cultural
norms of
that audience in order to develop visual solutions[buzzword] that
are perceived as relevant, understandable and effective.[2]
Graphic designers should also have a
thorough understanding of production and rendering methods. Some of
the technologies and methods of production are drawing, offset
printing, photography, and time-based and interactive media (film,
video, computer multimedia). Frequently, designers are also called
upon to manage color in different media.[2]
For instance, graphic designers use different colors for digital and
print advertisements. RGB - standing for red, green, blue - is an
additive color model used for digital media designs. However, the CMYK
color model is
made up of subtractive colors - cyan, magenta, yellow, and black -
and used in designing print media.
The reason for the different models is that when designing print
ads, colors look different on the screen and when printed onto
paper. For example, the colors appear darker on paper than on
screen.
